Uncle Herschell Has Been Kicked To The Curb

The management of Cracker Barrel restaurants has implemented a new change to their business plan. In a move that has wrecked the bottom line for other businesses, better known as ‘Go Woke, Go Broke,’ Cracker Barrel’s management have decided to change the interior of their stores and junk their beloved logo. 

The fifty-year-old logo featured 'Uncle Herschel' seated and leaning on a wood stave cracker barrel. The outward appearance of the restaurant is like an old country store, giving the customer a hint of the cozy interior filled with old photos, old-time farm equipment, and memorabilia, reminding many of a time gone by. 

Unfortunately, ‘Cracker Barrel’ has just experienced a mindless psychologic episode called “Going Woke,” which is the result of a management made up of smug, self-righteous, millennial socialists who believe the people should be impressed by their mere presence. Who wants to sterilize our thinking by destroying the vestiges of our heritage? These self-righteous millennials view the rest of us as dumb and ignorant cattle, people they need to take advantage of and use.

History has always been a target of the socialist, destroying the records of the past in order to rewrite a new past. If a person or country has no knowledge of their past and a new past has been created to replace it, it makes it easier to control people, if they can’t compare their real past with the present. There is no way to know how good or how bad your living standards really are. This is a tactic that has been used by many socialist countries - Russia’s USSR, Hitler’s Germany, North Korea, and Communist China.  

Cracker Barrel management claim they are not “Woke.” Yet, in the 2024 annual report, they listed their business resource groups of Diversity, Equity, and Inclusion, LGBTQ+ Awareness, Black Leaders, Women Leaders, Hispanic and Latino culture. If their actions of erasing Uncle Herschel and inclusion of many of the afore-listed groups isn’t woke, then what is Woke? 

If Cracker Barrel recognizes their mistake [which they quickly did!], and returns to the old logo, then they can say they are listening to their customers and keep the atmosphere cozy. Brightening the walls and keeping the memorabilia along with the store area, the business will bounce back. Cracker Barrel has a choice: listen to the customers and recover, or the management can stick to the Woke ideology which will destroy Cracker Barrel.